E-Mail
Marketing:
Direct
Marketing Done Right
Why
Email Marketing?
*Keep in
touch with current customers and clients. Maintain
Top-of-mind awareness
*Position
yourself as the expert in your field. Make sure you're
the one that your customers and prospects think of turning
to when they have a question about your field.
*Establish
contact with people who visit your website and express
interest in a newsletter from you. If they aren't already
your customers, they're really good prospects if they're
interested in hearing from you via a newsletter.
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Globalink can
help you get started with professional-looking email marketing
campaigns. We can help you determine which kind of email campaign
would work best for your business, and which program is the most
cost-effective for you, as well.
Of course, with email
campaigns, you want to be sure to abide by the anti-spam laws.
It's just good business, anyway. We can help you make sure
that everything you're doing is not only legal, but part of
best-business practices for email marketers.
If you've been
handling your own email campaigns with just your own email software,
like Outlook or Outlook Express, we can show you how much it can be
easier to use another system. Some of the systems we work with
can track very specific details about your email campaign that you
just can't track with a normal email that you send yourself.
For instance, would
you like to know who opened your email, what time they looked at it,
how many times they read it, whether or not they clicked on the
links to your website, whether they send the email along to someone
else, etc.? All that information is available to help you
track the success of your email campaign.
Our marketing
professionals will be glad to help you get started...just
contact us for more information.
Or, if you are more of
a do-it-yourselfer, we have links below to two excellent email
programs that we use the most often. We believe that either of
the following programs would be a good choice for anyone who is
comfortable setting up their own email campaigns.
Express Email Marketing from Genesis Websites:
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